Facebook Advertisers now have an option to create Website Audience and Remarketing Audience within Power Editor that allows them to target audiences with a specific post depending on the stage of customer journey. If you have a brand awareness campaign targeting a custom or a look-alike audience with the objective of Website Visits, the same audience can be targeted down the funnel with offers such as the launch of an App or seasonal offers. Moreover, the audiences can download the app directly from the Video Ad Creative.

Custom Audience Pixel can now be used for Conversion tracking. To know the number of your website visitors engaged with your ad, the conversions tracking pixel allows you to track check-ins, add to cart actions, registrations and other actions.

Facebook has updated the Video Ads allowing Brand Marketers and advertisers to connect with the target audience and fans with two new solutions. Brand Marketeers can now create campaigns to engage audiences beyond awareness can now create campaigns targeting audiences at different stages of buyer journey.

For target audiences that have already been exposed to a brand awareness campaign, advertisers can choose to sequence the ads for different stages of buyer journey, that helps them engage audiences with campaigns for brand affinity and driving preference for the Brand.

To encourage audiences  to find out more about the brand and  products Advertisers can add a call-to-action for audiences to learn more and visit a destination of their choice, like a specific page on a website, after viewing the video.