Messaging Apps Build on Advertising Opportunities with Animation and Stickered Messaging Products


messaging Messaging Apps are getting innovative with the features in the apps that engage audiences by introducing animated Gifs, Stickered messages and peer to peer payments to keep the audiences engaged.

The messaging startup, KIK, which raised USD 38.3 million, in November 2014 has purchased Relay, a GIF-based messaging app that fits into its advertising plans. Kik is ideally suited for targeting younger age groups and has 185 million registered users, a base that includes 40 percent of U.S. youth between the ages of 13 and 24.

In a similar effort to bolster Engagement During Holiday season, Facebook rolled out several innovative features:

stickered messngrA festive frame for your New Year’s Eve selfies
Snow globe chat heads
Holiday inspired sticker packs
A lightweight new Creative Labs app by the Messenger team called Stickered for Messenger that enables you to add stickers to a photo and send them to friends on Messenger
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