The messaging startup, KIK, which raised USD 38.3 million, in November 2014 has purchased Relay, a GIF-based messaging app that fits into its advertising plans. Kik is ideally suited for targeting younger age groups and has 185 million registered users, a base that includes 40 percent of U.S. youth between the ages of 13 and 24.
In a similar effort to bolster Engagement During Holiday season, Facebook rolled out several innovative features:
A festive frame for your New Year’s Eve selfies
Snow globe chat heads
Holiday inspired sticker packs
A lightweight new Creative Labs app by the Messenger team called Stickered for Messenger that enables you to add stickers to a photo and send them to friends on Messenger