With Mobile Shopping Apps, SoLoMo has a new meaning, as per the 2013 Digital Publishing report: Retail Apps & Buying Habits, where customers felt that using Mobile App strengthens their connection with the Brand.
Smartphone and tablet users found downloading apps was more convenient than visiting a near-by store or the website. The Customers also use apps for discovery in addition to signing up for the offers. The customers have indicated that they learn about Mobile Apps from the App Stores or their friends and find it more convenient to look for things as it saves them time. In addition to building brand affinity, Apps are helping customers find New Retail Favorites.
Source: eMarketer, Jan 2013
With Mobile Apps strengthening the brand connect, Retail Brands can target and engage their audiences in a precise manner and Apps, could be used effectively to boost Loyalty and for Inbound Marketing.
An Infographic explaining how brands can leverage SoLoMo further to improve Search results and boost their marketing efforts.
Infographic source: http://www.monetate.com
Related articles
- Get Ready for the SoLoMo Revolution (networkingexchangeblog.att.com)
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