Category: Digital

Brand Conversations For 2017

As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement. Ephemeral Stories and Content Creation “The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord. With democratization of Content Creative, the […]

Flexibility In Loyalty Programs Most Appealing

According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.” All Loyalty Programs are not […]

Key Insights For Smartphones Shoppers

Key Insights for Smartphone shoppers based on an online research conducted among US Smartphone users between 18-64 years age group. Phones are Shopping Companions. Consumers turn to phones, to make their shopping experience easier. The top two reasons consumers turn to their phones is to browse products and find discounts and deals.   Apparel is the […]