The Every Day Digital

  • 10 Social Media Listening Best Practices

    Salesforce has shared 50 Best Practices for Social Media. Best Practices for Social Media is a guideline for Brands to steer their content successfully and at the same time optimally deliver on their campaigns. The Best Practices are compiled to provide an overview of your brand’s social media strategy. Listen to the brand’s conversation on…

  • Reimagine Content

    Reimagine content to engage audiences with the changed consumer behaviour.

  • Five Key Components of Effective Content Marketing

    Designing content that is likely to be referred and shared, for Content marketing that brings results, here are the Five Key Components. Content Marketing Objective Define your Content Marketing objective and  understand the reasons your audiences are likely to share your content. Create a check-list for each content marketing effort to understand the purpose of your content.…

  • Content Marketing Strategy Framework

    Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish…

  • Five Steps For Paid Social Media Advertising

    As you set out to create your Social Media and Digital marketing plans for 2017, here are some steps to help you plan your social media advertising for 2017. Based on the success of your organic content or previous advertising efforts you can choose social media network that delivers the best results. Step One :…

  • 15 Step Checklist For Content Marketing Workflow

    Documenting and Sharing Content Marketing workflow can save time and can create a cohesive content marketing approach within an organization. At the same time documented workflow provides structure to your processes increasing execution efficiency. Here is a 15 step checklist for ensuring that you have fixed the ins and outs of your content marketing process.…

  • 5 Ways To Make Content Marketing Work For You

    If your content marketing efforts are not yielding results, here are five things you need to pay attention to, to make content marketing work for you. Documentation You need to document the workflow of your content and the results. According to Huffington Post, documenting your content marketing efforts, will help you identify the missing link, between…

  • Brand Conversations For 2017

    As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement. Ephemeral Stories and Content Creation “The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord. With democratization of Content Creative, the…

  • Flexibility In Loyalty Programs Most Appealing

    According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.” All Loyalty Programs are not…

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