Generating awareness with existing fans and followers for new launches and campaigns that require users to interact with your products increases engagement and conversions. Highlighting offers with a call to action increases awareness, and brings in the required click-through rate. Create a sense of urgency with your messages. Engage your audience with content ideas that resonate […]
Key Insights for Content Marketing for Holiday 2016
Holiday 2015 brought in a 60 percent growth in traffic and conversion rates. The US retail online sales for Holiday Season 2016 are likely to grow by 13.3 percent according to eMarketer. Nearly 50 percent of shoppers have reported Holiday Shopping begins before Thanksgiving and nearly 25 percent start before Halloween. Optimizing your campaign for […]
New and Improved Offers From Facebook
Facebook advertisers and Page owners can now share offers on the page with Offer Page Composer, where the visitors can view all the offers from an advertiser at a glance. The Offers can be advertised in Mobile News-Feed and New Feed for site visitors. Furthermore, Facebook now offers the flexibility of sharing offers that can […]
10 Steps For Planning Your Holiday Campaign 2016
Holiday 2015 non-store retail sales grew 9 percent to a total of over USD 105 billion. Cyber Monday was the leading Sales day, the sixth year in a row, with more than USD 2.2 Billion spent on Desktop Computers alone. According to NRF, “Holiday sales in 2015 increased 3 percent to USD 626.1 billion — […]
