The Every Day Digital

  • Best Practices for AEO: How to Get Your Brand Chosen as the Answer

    A growing share of searches no longer ends in a click. A customer asks a question, an AI assistant or a search results page gives an answer, and the journey is over before anyone visits a website. That changes what marketers compete for. The goal used to be a place on the list of ten…

  • Why Brand Identity Matters in Marketing Today

    Most brands don’t have a consistency problem. They have a “who made this?” problem. One team uses a deep navy, another a bright teal. The sales deck uses one font, the campaign page another. Each piece looks fine on its own. Side by side, they tell the customer nothing about who you are. Brand identity…

  • The CMO’s AI Playbook: Where to Start, What to Skip

    For a CMO in financial services, the right AI move this year is a few small, measured pilots with guardrails in place, not a transformation programme. The board wants an AI story, vendors promise results by next quarter, and teams are already experimenting with a dozen tools. In a category where trust is the product,…

  • Features Get Copied. Prices Get Matched. Trust Gets Chosen.

    Why brand matters more, not less, in the age of AI Anyone can now generate a logo, a tagline and a brand book in under an hour. So the question I hear more and more is whether brand still matters. It does, and I’d argue it matters more than it ever has. Here’s why. Features…

  • Brand vs Performance Marketing: The Growth Balance Explained

    Brand marketing and performance marketing are not rivals; they are two halves of one growth system, and most companies get into trouble when they fund one and starve the other. Yet the argument never seems to end. In one meeting, the CFO wants every rupee tied to a conversion. In the next, the CMO is…

  • Optimize Your Content with Markifact: A Guide for Digital Marketers

    Most content doesn’t fail because it’s bad. It fails because nobody has time to look at what’s working. Digital marketers spend hours pulling reports from Google Ads, Meta and LinkedIn and far less time acting on them. By the time the insight arrives, the campaign has moved on. Markifact is built to close that gap.…

  • 10 Social Media Listening Best Practices

    Salesforce has shared 50 Best Practices for Social Media. Best Practices for Social Media is a guideline for Brands to steer their content successfully and at the same time optimally deliver on their campaigns. The Best Practices are compiled to provide an overview of your brand’s social media strategy. Listen to the brand’s conversation on…

  • Reimagine Content

    Reimagine content to engage audiences with the changed consumer behaviour.

  • Five Key Components of Effective Content Marketing

    Designing content that is likely to be referred and shared, for Content marketing that brings results, here are the Five Key Components. Content Marketing Objective Define your Content Marketing objective and  understand the reasons your audiences are likely to share your content. Create a check-list for each content marketing effort to understand the purpose of your content.…

  • Content Marketing Strategy Framework

    Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish…

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