Five Steps To Measure Social Media Success

Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals.   Start with a Snapshot Start measuring the performance of social media engagement across channels. Start with a complete snapshot of  your performance across channels, covering the following attributes: […]

Ten Last-Minute Halloween Content Marketing Ideas

Content marketing Ideas for Halloween, for your brand could range from creating a haul video to posts about your new product launches for Halloween. Content that is usually shareable has usefulness with relevance, however, for Halloween there is greater creative flexibility with publishers looking at newer ways to engage the tricking and treating shopper. According […]

7 Insights For Email Marketing

Based on a study of over nearly 750 companies representing 3,000 brands in 40 countries, the email benchmark study done by IBM, and Experian’s Q2 2016 Benchmark report , here are 7 insights for Email Marketing. Social Media Open rates during the holiday season are lower, making it important for retailers to increase the frequency during the holiday […]