Flexibility In Loyalty Programs Most Appealing

According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.” All Loyalty Programs are not […]

Key Insights For Smartphones Shoppers

Key Insights for Smartphone shoppers based on an online research conducted among US Smartphone users between 18-64 years age group. Phones are Shopping Companions. Consumers turn to phones, to make their shopping experience easier. The top two reasons consumers turn to their phones is to browse products and find discounts and deals.   Apparel is the […]

Key Insights For Increasing Subscription Box Sales

Subscription Box Service and Products are trending for social commerce with a  predictable profitability model on account of high retention rate and recurring revenue. According to  research study by Hitwise, earlier this year, as high as 53 percent subscribers are mobile first with Search and Social bringing in disproportionately higher traffic. Search Campaigns Are Key For […]

7 Insights For Email Marketing

Based on a study of over nearly 750 companies representing 3,000 brands in 40 countries, the email benchmark study done by IBM, and Experian’s Q2 2016 Benchmark report , here are 7 insights for Email Marketing. Social Media Open rates during the holiday season are lower, making it important for retailers to increase the frequency during the holiday […]