Brands Live Tweeting during the March Madness has allied fan support for teams with causes that are worthy of support.
Twitter and Instagram conversation about the game, the preferred social media channels for live events, has garnered over 8 million impressions for the hashtag #OpenToTry. 85 percent of all social media conversation for the hashtag has originated from a mobile device.
Images on Twitter are key for engagement, with brand posts of sponsors clearly showing logos of the event with mentions of the tournament as the official sponsors in the images.
https://twitter.com/CokeZero/status/584550816163483648
https://twitter.com/CokeZero/status/584529202583625728
Solomozone 