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Twitter Enhances Targeting With Over 1000 Partner Audiences
Twitter Advertising introduced Partner Audiences that allows advertisers to target audiences linked to a certain behavior that has shown high intent to purchase for a category or product. Partner Audiences allow advertisers to use audiences that are known to have displayed a certain type of offline purchase behavior. The Partner Audiences can be created within →
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Multi-Touch Attribution and Paid Social Media
With the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign to a specific channel. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint. →
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Instagram Introduces Carousel Ads With Links to Brand Sites
According to Instagram for Business, Brands can now promote and advertise products with Carousel Ads that will display a Call to Action, leading the user to a new link. According to Tech Crunch, The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to →
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Ten Tactics To Promote Your Brand For St. Patrick’s Day
1. Share Tweets with Images and links to exclusive Content Announce your sales, Previews and discounts with exclusive posts and Tweets well in time. Encourage audiences to review and order online . This could be a post with your product images with a trending Hashtag #StPatricksDay. Encourage audiences to RT, favorite or follow for →
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