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Socialmediascope 2013 – The Year of Engagement Marketing
With record activations for Android and ios devices, and increase in app downloads in the Holiday Season, the importance of Engagement Marketing cannot be ignored. Google Plus Business Pages, Tailored Trends on Twitter and the growth in Facebook users, could well mean that 2013 will be The Year of Engagement Marketing as Brand Marketers optimize →
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Twitter updates promoted tweets, allows more restricted targeting
Originally posted on Gigaom: Twitter announced several updates to its promoted tweets feature on Thursday, allowing brands and marketers to improve the accuracy of their targeting and to make promoted tweets more relevant in searches. Twitter started experimenting with promoted tweets back in 2010, and they will be a crucial product in the company’s focus on… →
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