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Experience Gifting Trends This Holiday Season
According to the National Retail Federation’s final consumer holiday spending survey of the season, the average holiday shopper has completed 53.5 percent of shopping, similar to the 52.9 percent seen this time last year. Approximately 10 percent of holiday shoppers claim to have finished shopping – or 22.6 million people; that means 90 percent of →
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Key Insights For Holiday Retail 2015
IBM Watson Trend identified the following shopping insights from this past Saturday and Sunday. Online Sales on the Rise: Online sales for the weekend were up 25.5 percent over the same weekend in 2014. Consumers Cash in on Weekend Deals: The average order value for the mobile and desktop shopper combined for the weekend were →
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Amazon Leads Impression Share For Paid Search Advertising
In total, 30,563 advertisers spent USD 106 million sponsoring the keyword group consisting of 2500 keywords via U.S. Google Search Ads for Desktop and Mobile from October 15 through November 15. Far fewer advertisers, a total of 6,091, spent USD 22.3 million sponsoring the keyword group via Product Listing Ads on U.S. Google Desktop/Tablet during →
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