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Facebook fine tunes Audience measurement and enhances video advertising
Facebook’s new tools for Video Measurement will now include Video views and a choice of Calls-to-Action making it easier for Marketers to target audiences at different buying stages. Marketers can also define the media buying goals of Reach and Frequency. Source: Facebook.https://www.facebook.com/business/news →
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Social Media Campaigns that Rock – Infographic
Brands that are winning in Social Media are going beyond creating brand buzz and engaging consumers with humor and advertising that goes beyond the obviously stated benefits. An Infographic shared on Social Times features interesting campaigns across brands where social media campaigns have helped brands build their social media profiles Source: SocialTimes →
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YouTube introduces Creator Specific Apps
http://www.youtube.com/watch?v=jR8XBZRkkao Creator Specific Apps Apps will allow video makers to manage their channels from mobile, the same way they would from a desktop. →
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