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Seven Ways For Engaging Holiday Shopper For Non-Gift Purchases
Candy and Food is the second most important planned purchase category during the Holiday Season. According to a survey done by Prosper Insight, as high as 56 percent of consumers planned to take advantage of offers that are available by way of Price Discounts on non-gift items during the Holiday Season. All spenders spending during →
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Five Ways To Optimize Campaigns For The Last-Minute Shopper
According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers →
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12 Notable Brand Campaigns This Holiday Season
Target Launches The Holiday Odyssey Target followed a Storytelling approach engaging audiences with a brand experience titled Adventure, where three kids and Bullseye set on a quest to light up a Giant tree, set in a magical forest. In another video, Target introduces Free shipping an returns with a story where the adventure is Set →
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Five Ways For Engaging The Holiday Gift-Shopper With Social Media Posts
According to Epsilon’s research, Brand Social and Retailer Social are the most impactful digital tools in the buyer journey, for behavioral impact and utility as per the “Epsilon digital shopping tool impact study 2015”. Planning the Digital Buyer Journey, post social media engagement can mean more page views for your site while increasing conversions. Here →
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