• Holiday Marketing and The M-Factor

    Mobile is likely to play a bigger role this holiday season for everything, from music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. According to  Facebook Insights blog as high as 45 percent of all Shoppers research on Mobile prior to any purchase. Mobile contributed to 30 percent of all conversions from Jan-May 2015 (24 percent

  • Key Insights For Successful Video Strategy

    Nike’s #GetOutHere campaign is planned to capture the winter sentiment with 21 athletes making an appearance reliving their favorite snow-day memory, and recalling who they would love to hit with a snowball. According to The Bleacher Report, From New England Patriots tight end Rob Gronkowski and New York Giants receiver Odell Beckham Jr. to United

  • Marketing Insights For Search and Social Media Campaigns

    Referral traffic from Social is on the rise, though the total volume referred by Search is still higher than the traffic from Social. Here are some leading trends that can help you focus on Social Networks to increase visits to your site during the holiday season. According to Adobe Digital Index survey for more than 900

  • Holiday Marketing Checklist For November

    Holiday related search queries are the highest in the week of Black Friday, Thanksgiving and Cyber Monday, with CTRs being highest in the same week which means for Content marketers and App marketers it’s important to be ready with the campaigns well in time to optimize the results from search queries. Search Queries for Recipes

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