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Five Ways To Optimize Your Facebook Advertising Campaign For Holiday Season
Facebook recently announced the availability of Carousel Video ad format allowing advertisers to combine video campaigns with direct response ads. Now Facebook will offer TRP based buying to complement the TV advertising. Facebook has announced the new TRP Buying product to help television marketers more easily raise awareness of a campaign through video ads. TRP is a metric →
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Ten Ways To Drive Brand Engagement With Email and Social
Planning your social media campaigns to grow your subscriber base can be an added bonus for brands as an email subscriber base provides an opportunity to engage audiences for campaigns on an ongoing basis. The open rate for emails on mobile devices is as high as 45 percent and for some categories there has been →
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Five Key Steps For Effective Content Marketing
Papa John’s Tweet for Gift Card that lets you reward your favorite teammate for the season, with an eGiftcard. The Gift cards can be selected online and personalized. You can choose to add your message and choose a value on the card and have it sent directly to your friends’ inbox. Tim Hortons post for →
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Five Social Media Campaigns For 2015 And Key Lessons For Brand Marketers
Brand Marketers looking at social media channels, to promote their brands can benefit from the social media strategy followed by five brands, with engaging contests, partnerships, product launches and newer customer experiences to create significant buzz. Seasonal Product Launch Oreo’s limited editions launched through the year to time the launch with different seasons, has created an →
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