15 Step Checklist For Content Marketing Workflow

Documenting and Sharing Content Marketing workflow can save time and can create a cohesive content marketing approach within an organization. At the same time documented workflow provides structure to your processes increasing execution efficiency. Here is a 15 step checklist for ensuring that you have fixed the ins and outs of your content marketing process. […]

5 Ways To Make Content Marketing Work For You

If your content marketing efforts are not yielding results, here are five things you need to pay attention to, to make content marketing work for you. Documentation You need to document the workflow of your content and the results. According to Huffington Post, documenting your content marketing efforts, will help you identify the missing link, between […]

Brand Conversations For 2017

As the brand conversations shift their focus to 2017, here are  key trends in consumer engagement. Ephemeral Stories and Content Creation “The days of conventional brand storytelling is over, thanks to the democratization of content creation and the rise of image over text.”, according to Accenture Interactive report, Fjord. With democratization of Content Creative, the […]

Flexibility In Loyalty Programs Most Appealing

According to a Global Survey, 72 percent respondents, stated that Loyalty Programs are the key determinant for their shopping decision. According to the report “In fact, almost two-thirds (72%) of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.” All Loyalty Programs are not […]