It was a banner year for mobile in 2012. Smartphone use eclipsed that of feature phones in the U.S., and time spent on mobile devices jumped 40 percent. And yet our expectations for mobile are still an order of magnitude too small. The truth is, many of us remain blind to the possibilities of the devices we carry in our pockets because we continue to view the future of mobile in the context of the web.

Mobile is not an iterative step for the web, but a complete revolution. So instead of asking ourselves how we can adapt web-based stores to our smartphones, we should be asking how we can use unlimited access to information to help us when we are in actual stores. The full potential of the mobile revolution won’t be realized until we build the tools that make every moment of our lives better.

The internet squeezed…