Over the last few years, the travel industry has begun to undergo significant change, as startups and incumbents have fought to bring the disparate parts of a highly regulated industry online. Much of the attention from consumer web businesses has focused on making travel more “social,” improving discovery and helping travelers figure out what to do at their destination of choice. Today, there’s a laundry list of options when it comes to finding information about travel destinations, and sites like TripIt and Kayak (now part of Priceline) have changed the way we search for and book travel.

However, while the travel space (especially the social side) begins its inevitable consolidation after a flood of activity and launches, as Semil pointed out, there’s still plenty of opportunity “closer to the top of the decision funnel” — the moments after we decide where it is we want to go. Flights With…

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