Based on discussions with numerous mobile app marketers, the top Mobile Apps Marketing mistakes outlined by a Mobile Apps Solutions provider are:
1. Relying on Traditional Marketing Vehicles
2. Not Tracking and Optimizing Marketing efforts Real-time
3. Ignoring Post-download Events
4. Lack of a Defined App Brand Plan
5. Lack of Apps Marketing Success Metrics
6. Lack of Traffic-Generation with the Right Audiences
Relying on Traditional Marketing Vehicles
Traditional Marketing Vehicles can help you reach mass audiences but the mass audiences are least interested in your app and a mass marketing effort leads to high user acquisition costs. On the other hand, there is no effective means of using an app through the medium they are advertised on.
How to avoid this mistake
Advertise where you know that the users have the appropriate device where they can download the app
1. Mobile Ad networks that display your ads on their network of mobile publishers
2. Real-time Bidding Platform that allow you to bid real-time on mobile network
3. Incentive-Based Download programs that allow you to bid on low-cost mobile app network incentivizing users to download your app
Not Tracking and Optimizing Marketing and Advertising Real-Time
Marketers who are not able to optimize their efforts real-time are not only wasting their money but are losing their competitive edge.
How to avoid this mistake
Marketers should use technology to understand the results and optimize results real-time. If you do not have the requisite in-house technology you should partner with outside resources specializing in optimizing mobile apps advertising.
Ignoring Post-download events
If you are not using your post-download data you may be missing an opportunity to acquire more users cost efficiently.
How to avoid this mistake
To get a better return on your efforts follow the five steps recommended below
1. Define the characteristics of your loyal user
2. Automate the tracking of these loyal user characteristics
3. Track all of users interactions and identify usage pattern of top loyal users
4. Identify traffic sources that bring in the loyal users
5. Steer all your ad spend to traffic sources that bring in the loyal users
Lack of Mobile App Brand Plan
Without a landing page that is optimized with keywords could lead to your app not being marketed correctly.
How to avoid this mistake
Optimize category selection and design banner ads specifically for mobile
Ensure you have a base of positive reviews to establish your mobile app brand
Lack of Apps Marketing Success Metrics
Without clear Apps Marketing Success Metrics, you may not be able to define the next step in your Apps Marketing or determine the reasons for your App’s success.
How to avoid this mistake
Define clearly the Metrics required for your App Marketing to succeed. It should be evident the metrics that you are trying to achieve loop in with your overall Marketing goals of usage and bringing in new visitors.
Employing few traffic generating sources
To drive app-marketing success it maybe important to look at sources that generate visits from mobile app users and using fewer sources may mean audience saturation.
How to avoid this mistake
Successful Mobile app-marketers should use a mix of the following to avoid audience saturation
1. Several mobile app ad networks
2. Real-time bidding platforms
3. Incentive based download programs
Source: muemergingmediaweebly.com
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