To create engaging content where consumers stay longer, and to create a meaningful engagement, humor could go a long way.
“Honorable people stay true to their word. On Sunday, Virgin Group CEO Richard Branson did just that when he donned lipstick, false eyelashes, and a bright red miniskirt to uphold his end of the bargain over a losing bet with AirAsia CEO Tony Fernandes. Masquerading as a flight attendant, Branson donned the uniform for an AirAsia flight en route to Kuala Lumpur, Malaysia from Perth, Australia on Sunday.”
Humor delivers in Social Video Marketing as can be seen in the Infographic below.
Humor is always welcome, but be sure you don’t overstep bounds that don’t match your brand’s image. Remember that inflection cannot be heard in text, and that means everything you publish is open to interpretation. Sarcasm and parody could bring more anger than laughter, and no one will hesitate to share your offensive tweets. In fact, your faux pas is likely to travel faster than any of your legitimate marketing.
Again, keep your sense of humor in line with your social media strategy. If you’re a company that thrives on the shock factor, anything goes. If you’re relying on a serious, friendly, approachable image, be discerning before posting.