Twitter launched Lead Generation Cards with Call-To-Action in Promoted Tweets on the Microblogging site. Brands and Marketers seeking to generate leads can now integrate a call to action in their messaging. The Messaging could be in rich text and visuals that could seek to promote brands, offer, sign-ups or offer rewards instantaneously.
With Lead Generation Twitter Cards, brands can promote offers with rich visuals, and text and attract new customers with a promoted Tweet.
As seen in the Priceline offer when you expand the card, you see:
1. Description of the offer 2. Call to Action 3. Pre-filled Information with the users email id and the Twitter Account User Name
Five Ways Brands Could promote using the Lead Generation Cards
1. Promote Seasonal Offers and programs 2. Invite profiled Target Audience for a Preview or a new Launch 3. Create a Teaser campaign leading to a launch event or a Contest for target audience 4. Increase engagement with a Surprise in a Promoted Tweet and offer real-time rewards 5. Create brand buzz for an event such as the launch of Sweepstakes
“A new type of Twitter Card that will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form — since their information (Name, email, and username) is already pulled into the card. They literally just have to hit “Submit” on the Card’s call-to-action. For now, this is only available as a feature in Promoted Tweets — a paid feature of Twitter Ads.” – Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets by Ginny Soskey