Brands Use Insights to Redefine User Experience

beachAs the customer path-to-purchase gets redefined in a Multi-Channel and a Multi-device environment Brands are adding newer features to increase both online and offline sales by redefining user experience with newer features.

Categories that have a different path-to-purchase with a different number of days and the channels that are used to reach the final decision, could look at offering features to redefine User Experience.

Retail

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Travel

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Google has added the Instant Buy Feature to its Google Wallet App that allows customers to checkout in two easy steps with an introductory offer of 5% discount on your hotel booking with a coupon code.

The key reason for introducing Instant Buy has been to reduce the Mobile Shopping-Cart abandonment which is at 97%.

Expedia has introduced Instant Buy feature within google Wallet that has reduced the Hotel or Flight booking process to simple steps:

Check the box for your preferred Hotel  or Flight Option after configuring your account

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Confirm the purchase and avail the discount with the coupon code and Get the booking confirmation

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The feature is aimed at primarily reducing Mobile Shopping Cart abandonment and increasing repeat purchases from existing users.

The feature accelerates the customer decision-making and at the same time enhances the Brand Experience.

Source: Google.com ,  YouTube

Image Courtesy of Michal Marcol,  FreeDigitalPhotos.net

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