“The combined organic and paid for activity helped @AdidasUK to gain about 35,000 new followers and emerge as the number one brand people were mentioning on Twitter during the Wimbledon final.” – Gordon Macmillan
Highlights of the Campaign
1. Real-time game with giveaways of signed Merchandise for the Top 100 entries promoted with #Hitthewinner
2. Celebrity endorsements with Promoted Tweets by Andy Murray
3. Branding and Promotions with the Hashtag clearly mentioned and tweeted to followers of @adidastennis.
The Tweets were promoted in Timeline and Search and the Tweet mentions for Hashtag #AllinforMurray was at 20.400 compared to 14300 mentions for #Allforthis for the Champions League. #Hitthewinner, Real-time game generated 8000 mentions.