Mobile Advertising is one of the most popular tactics used by Marketers for promoting their services, brand or product according to a report published by eMarketer. Messaging for Mobile may differ depending on the campaign or the marketing objective and requires a Content Marketing and Monitoring Stream on Search Engines, Social Media Sites or the Brand Site. Mobile advertising goals may differ from building awareness to promoting walk-ins. 1. Customers are watching videos as the preferred post-click action after App downloads and Site search as the preferred action post click. 2. Mobile Advertising Spend Share for the different Ad Formats in the US. 3. The Top ten global Verticals for Mobile Ad Spend. 4. Per Capita Mobile Ad Spend is higher in the US and the UK showing potential room for growth in different countries. 5. Paid Search for Mobile for different devices and growth in Clicks and impressions.
• Total revenue growth 35% • Total eCPM growth 20-25% • Display ad serving: eCPM growth 15%, revenue growth 18%, stopped 20% impressions lost • Mobile Web: eCPM growth 17-19%and 42% revenue growth • Mobile Apps: Mobile Apps Revenue boost up to 95% for Android apps, and 150% for iOS apps • Video Ad Serving: Epom enabled effective video content monetization which was not possible before • Epom Market: Fill rate reached 95% with eCPM growth for countries with poor monetization potential up to 13-18% • 50% savings on ad serving costs • Time spent on migration: 2 days + extensive training from Epom Support Team • 51 new ad campaigns were rolled over the last 3 months
Source: eMarketer.com and Millenial Media’s S.M.A.R.T Report