Retailer Apps may become key in Mobile First Marketing approach as the trend for Digital Couponing continues to grow.

According to internet Retailer in 2012, RetailMeNot web sites drew 24.2 million Unique visitors each month on average, with a total of about 464 million visitors over the year. Revenue from those sites increased 80% year over year in 2012, to $144.69 million from $80.40 million, and more than sevenfold from 2010, when RetailMeNot reported revenue of $16.86 million.

The company began offering digital coupons to consumers in 2009 under the name WhaleShark Media. In 2010 it acquired the RetailMeNot.com web site and in March of this year renamed itself RetailMeNot.

Walgreens has 10 mobile apps and mobile sites and 35% of customers that use the Walgreens mobile app use it while they’re in stores to check the status of prescription orders, read about products and reviews, browse the store’s inventory or look up where a product is on the shelf.

As Tablets are used in-home and for research your mobile app may require an online marketing approach that may be different from Mobile in-store shopping app.

Mobile Strategy in the Multiscreen world