Twitter has shared three stories with Key insights on how video content goes viral on Twitter.
The stories shared illustrate the video content is shared and goes viral for different reasons.
“Ryan Gosling won’t eat his cereal” The Vines went viral as they were seeded with the key influencers creating multiple points of conversations that spread the Vines Globally. In Dove Beauty Sketches campaign the conversation was sparked by Clusters in different parts of Globe.
Twitter Video Insights
1. Twitter users love video
Tweets containing video have strong engagement rates, with 42% likely to retweet, reply, or mention brand Tweets that contain a fun or interesting video.
2. Video Content is easily shareable
Video integrates seamlessly into a Tweet, and every Tweet is instantly shareable. Make sure you devise a hashtag to organise the conversations around the video campaign and messages.
3. Promoted products amplify your reach
Use Promoted Tweets and Trends to help surface and amplify your message. Combine with interest and keyword targeting to hit the right audience.
4. Get creative with Vine
Vine lets you create six-second looping videos that can be shared instantly on Twitter. And if you really love it you can Re-vine!
Source: Twitter Blog