Brands Target Core Audience with Video Advertising

Gap Campaign plays on nostalgia with child prodigies play their fathers songs. The ads were posted to YouTube a day earlier than planned due to interest on Twitter, and they have gained 330,000 combined views since Friday. Airbnb plans to launch brand awareness campaign targeted at core travel segment moving from younger audiences.


The work it plans to release this fall focuses on the U.S., but Airbnb is also looking at Brazil as a target market because of the World Cup. The idea is for the messaging to focus on Brazilians who plan to travel among the twelve host cities next June and July.

The advertising though global has a local thrust as can be seen in Doritos “Crash the SuperBowl contest”

The brand is going global for the first time with its eighth annual Crash the Super Bowl video contest, accepting submissions from Texarkana to Tokyo starting Oct. 8. Consumers can submit fun spots in hopes of landing one of Doritos’ two Super Bowl XLVIII slots, which will pay the winners $1 million apiece—and afford them the chance to work on the next Avengers movie with director Stan Lee. The Facebook page for the contest though Centralized is customized to each geography.

Source: ADWEEK

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