World Cup advertising in Digital media is more than online video advertising and is prominent in Social with Social Media channels creating their own ads.
In an article published by The Guardian more than 60% of UK TV viewers Tweet while watching TV.
“Nike tweeted the second World Cup ad, released on its YouTube page, it caused a surge in views that topped 70m in days. Nike eventually turned to TV to run a shorter version of the ad.”
The winners and losers in Social for
Brands are not limited to audience and views
Influencers play an important role in bringing pivotal highs to your campaign.