Brand Marketers are capitalizing on the programmatic opportunity by engaging consumers with ads in the network of choice. A case study shared by Tubemogul talks about social media contest which was run on YouTube with ads on Facebook. The campaign was run by Kia Motors America to promote “Soul”. The promotion of the campaign included video with three hamsters and the contest design required audiences to vote for their favorite contestants in the dance show with winners getting a grand prize of USD 10,000 and a chance to participate in the live show.

Audiences were engaged with Facebook games driving traffic to Kia Soul Shuffle Slam dance. A YouTube player was used within Click to play units and a YouTube page was created for contest. The contest generated 12 million impressions and 3 million views.

Source: Tubemogul, Google Insights