Twitter has gained Monthly Active Users with 78% using Twitter on Mobile. The growth in MAUs is 6.3% quarter over quarter and 24% year over year. Twitter has confirmed 271 Million Monthly Active Users* in Q2 2014 up from 255 Million Monthly Active Users on average in Q1 2014.
The Key highlights of the earnings report are
Average Monthly Active Users (MAUs) were 271 million as of June 30, 2014, an increase of 24% year-over-year.
Mobile MAUs reached 211 million in the second quarter of 2014, an increase of 29% year-over-year, representing 78% of total MAUs.
Timeline views reached 173 billion for the second quarter of 2014, an increase of 15% year-over-year.
Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014, an increase of 100% year-over-year.
Twitter gained momentum in revenue in the recent months with enhanced product offering, new advertising product launches and the World Cup coverage with product innovations such as The World Cup of Tweets.
Twitter has followed a product and Markets led strategy.
The product offering from Twitter has strengthened and the key highlights are:
Twitter introduced new product experiences that were built around the World Cup, including real-time scoring, push notifications, event and match timelines, and a voting ballot feature. In addition, Twitter launched new web profiles and the ability to send private messages within Vine.
Twitter launched a number of new advertiser tools including mobile app promotions, which allow mobile app developers to drive installs and engagements on Twitter, and website cards, which allow advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site such as their home page, product page, or an important blog post.
Twitter continued the international expansion of its advertising products, expanding state/region geo-targeting to help marketers meet local advertising objectives in additional countries including the UK, France, and Indonesia, among others, and launching its self service ad platform for small and medium sized businesses in Spain, Israel and South Africa.
Twitter closed the acquisition of Gnip, a leading provider of social data, and entered into agreements to acquire several other companies including TapCommerce, a leader in mobile retargeting and re-engagement advertising, and SnappyTV, a platform for video editing and distribution.
*MONTHLY ACTIVE USER DATA Shared by TechCrunch