Apps are popular with the audiences and it’s not surprising that event marketers as well as sponsoring brands are bucking the trend.
Clean and Clear has taken events marketing with apps a step forward by signing up Social Media Celebrity Lauren for brand endorsement at the 2014 MTV VMAs. The Instagram profile is updated to mention the coverage.Clean & Clear We’re inspired by girls who aren’t afraid to say #seetherealme, so we’re sending @lglaurenn to the VMAs. Follow here & on Twitter for the BTS action http://www.youtube.com/user/CleanandClearUS
The Chart below elaborates time spent and average number of Apps used by different age groups.
Five Steps to promote your Brand at Events
1. Sign up a celebrity and cover the event with live updates.Engage the fan following of Celebrity with posts and updates from Celebrity Twitter and Instagram to promote the countdown to the event as well as the event with event specific Hashtags.
2.Cross Promote with a video with a link to the Instagram as seem for Clean and Clear.
3.Promote the Instagram posts on social media sites with the hashtags. It may be a good idea to include trending hashtags.
4.Include live coverage of events
5. Link it to your Brand site as well as sharing sites such as Eventstagram to create the event showcase.