“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn,” said Jony Ive, senior vice president of design at Apple. “It blurs the boundary between physical object and user interface. We’ve created an entire range of products that enable unparalleled personalisation.”
The Apple Watch is a design first wearable that offers users options for customizing at many levels. The unique feature is a sensor that goes to read and communicate a heartbeat. The navigation with a Digital Crown helps users scroll, zoom and navigate as well as access Siri. The watch offers a range of options blurring the difference between physical object and the user.
Messaging to friends is easier and helps you keep track of your fitness levels over time. It will be released in standard sports and watch edition with two different sizes 38 MM and 42 MM and with metal and sports absorbent sports band. The watch will be available in retail in early 2015 and works on iPhone 5 or higher.
What’s important to note is that it is a design first watch that has a built-in intelligence to keep the customer connected. To help customers reach their goals Apple will be releasing a Watchkit with developer tools with a focus on health and fitness and comes with an activity app to connect customer with their personal goals.
Apple seems to have struck a chord there as according to GFK study, Activity tracking and Fitness Monitoring are the most desired features from Smartwatches.