Facebook Rolls-out Atlas Targeting Users Across the Web

Facebook in a bid to grow the advertising revenue and provide a new Digital Marketing tool connecting online advertising to offline sales, will sell ads across the web targeting Facebook users everywhere. Facebook could look at boosting the Advertising revenue with the wealth of data available for Facebook Users.

According to USA Today, “On Monday, Facebook is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps.

Atlas could create a new revenue source for Facebook and a valuable tool for marketers looking for an alternative to ad networks run by Google and Yahoo.

According to Facebook’ Q2 2014 Earnings Report,
Revenue from advertising was $2.68 billion, a 67% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 65%.
Mobile advertising revenue represented approximately 62% of advertising revenue for the second quarter of 2014, up from approximately 41% of advertising revenue in the second quarter of 2013.

It could show the most promise on mobile devices where cookies and other tracking devices don’t work as well.”

The Omnicom Group, one of the world’s largest advertising companies, is the first to sign up for Atlas.

In a blog post, Erik Johnson, Head of Atlas, said it would help marketers “reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.”

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