With App engagement across categories on the rise, it is not surprising,US revenue for streaming-music services rose 28 percent to $859 million in the first half of the year, compared with $673 million in the year-earlier period. The category included subscription services like Spotify and Apple’s Beats Music, streaming radio like Pandora and Sirius XM and on-demand services like Vevo or YouTube.
Apps are key for consumer engagement and if you are planning the next acquisition campaign for your app, here are the key points that you need to keep in mind before turbo-charging your campaign. In addition to bringing in cost efficiency it is important to attract the right users to your App Promotion Campaigns.
Five Key points that are key to creating an effective App acquisition strategy
Look at the user data that brings users who are interested in your app beyond Installs. To get the right audience target customers with a user case study that is based on a typical behavior displayed by the target. This could include social shares or usage of the app.
Check the acquisition source for your engaged audience as well as higher rate of retention. If there is a specific acquisition source that gives you more engaged users then the acquisition campaign should be built around sourcing more users from the specified source, network or site.
Create segments to understand how your paid acquisition segment is performing in comparison with organically acquired segment.
Understand how segments with paid for acquisition are performing for their engagement, purchase behavior and referral revenue.Track the performance revenue and purchase behavior to arrive at profitability of the segment so that you can focus your acquisition efforts accordingly. Using the right metrics and analytics are key to arriving at the total revenue for the segment.
Target the right Audience with your campaigns. Targeting the right audience not only means the right demographic but also includes the LTV of the customer.
While working on your campaigns, it is important to place Category engagement for your category in context to arrive at the right campaign benchmarks.
Source: Localytics and Statista