Content Marketing for Millennials in Social Media requires newer tactics, with Twitter, Facebook, Instagram and YouTube featuring in the Top Ten brands and as high as 59% of Millennials stating that they would like the branded content on Facebook and as high as 48 % of Millennials would shop online.
Millennials like Branded Content as it is a vortex of entertainment in addition to looking for financial means to support themselves and do not mind Native Ads in Video.
The US Millennials are at 79 Million (Source- Statista) contributing to 50 % of Grocery sales and consider brands to reflect their personality. Additionally, they rely on brands for creative content and relate to brands better that rely on them for content.
Little Caesars Pizza commercial was the most memorable ad in the US according to Nielsen’s Brand Effect rating which ranks Top Ten Brands for Brands.
The infographic for The Millennial Shopper gives leading brands and the content that is liked by the Generation that is 18- 34 years age.
Infographic Source- AdWeek