Apps have gained popularity with the number of Apps published in App store exceeding 1.25 Million. Most Apps have a monetization model linked to in-app advertising or app installation.The Apps downloaded that continue to be popular are Games, Education, Business, Lifestyle and Entertainment. Travel, Books and Music rank at seventh, eighth and ninth place respectively after Utilities.
Interesting Apps for Halloween can be found at AppGoneFree. There are Apps that let you get into the Halloween Spirit with games that bring out the child in you. Most Apps are available free and others have a small installation cost. Halloween Card Creator and Pumpkin Maker are examples of two apps that let you create Card and Pumpkins in the App. You can choose the Background and stickers and post your comments.
A popular campaign by Pretzelmaker engages customers by “Sharing a Spook”
According to the press release “This Halloween, Pretzelmaker® is encouraging its customers to get creative and “spook” its staff in order to receive a discount on its seasonal Fright Bites combo. Additionally, the company is extending the campaign to Snapchat, where customers can “Snap” a scare to the brand in order to secure their discount, which will be snapped back for redemption in stores. On Oct. 30, Pretzelmaker will post a Snapchat story with an exclusive offer to its followers for its popular Pretzel Bites. This marks the brand’s first-ever promotion on the growing social network.”
“Even our Fright Bites are getting into the Halloween spirit. Snap a photo or video of your scary costume to “pretzelmaker” on Snapchat for $1 off a Fright Bites combo.”
In a similar campaign last year Doritos, Doritos brought back the popular Mariachi Doritos and created personalized Halloween content for Doritos fans. They created a Doritos Snapchat account to be able to engage with fans on a channel that they love, with content personalized for them. Fans received a short video or a message that could be used for a chance to party.