Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality.
“Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being the new cool. A key fashion trend among teens is the spirit of choice – demand for action sports, fast fashion, refined classics and fashion athletic brands stabilized or increased.”
Taking Stock with Teens, a consumer insights report published by Piper Jaffray & Co., a survey that examines Key trends in fashion, beauty and personal care, digital media, food, gaming and entertainment, endorses Apple as the favorite brand with Instagram as the most preferred Social Network for the consumer that prefers to shop with Mobile in-store.
Clothing remains the Top Spend Category with Nike being the Brand of Choice. Device Ownership for Apple products is highest with the Mobile Shopper that continues to use mobile in-store.
Restaurant Preferences based on Spring Report