Apple iOS Devices Lead Mobile Shopping for Cyber Monday and Black Friday with Higher Average Order Values

Holiday season sales are up from last year by approximately 14 % according to Adobe Systems report. Mobile has spurred online shopping with Thanksgiving Day mobile traffic accounting for 52.1 percent of all online traffic – the first time mobile devices have outpaced their PC counterparts for online browsing. Black Friday mobile traffic reached 49.6 percent of all online traffic, an increase of 25 percent over last year. Black Friday mobile sales accounted for 27.9 percent of total online sales, up 28.2 percent over 2013. Cyber Monday Mobile accounted for 39 % of all online traffic according to IBM.

iosandroidApple iOS has clearly proven to be  a favorite for Mobile Shopping as the key highlights from an IBM report for Black Friday and alerts for cyber monday prove that it has outperformed Android on all counts though as high as 79 % of online sales took place on desktop.

Key Highlights from Cyber Monday Alert
Apple iOS vs. Android: Apple iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics:
Average Order Value: Apple iOS users averaged $122.05 per order compared to $101.65 for Android users, a difference 20.1 percent
Online Traffic: Apple iOS traffic accounted for 26.1 percent of total online traffic, more than double that of Android, which drove 11.8 percent of all online traffic
Online Sales: Apple iOS sales accounted for 15.8 percent of total online sales, nearly four times times that of Android, which drove 4.4 percent of all online sales.
Facebook vs. Pinterest: As marketers continue to rely on social channels to drive brand loyalty and sales, IBM analyzed trends across two leading sites, Facebook and Pinterest. Facebook referrals drove an average of $126.31 per order, while Pinterest referrals averaged $98.69 per order.

To take a deeper look at how different categories fared on different devices and categories, here are key data from a report from IBM that gives the average order value for different platforms and devices.

A comparison of Black Friday and Thanksgiving Holiday online shopping across categories for Desktop and Mobile.

Home Goods
Department Stores
Health and Beauty