Facebook Media has updated tools for Publishers to enhance the Targeting with improved insights and newer communication channels.

Targeting

Interest Targeting – This will help publishers target posts to people who are specifically interested in the subject area of the post. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing.

This is now available to all Pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.

Smart Publishing

Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook.

Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your Page. Those posts will not appear on your Page, but you’ll have access a new dashboard in Insights to see analytics, moderate comments, and choose which you want to post to your Page.

Smart Publishing is currently available to a limited number of media organizations. Page admins can opt into Smart Publishing from the Publisher Tools section within Page settings.

Post End Date

You can now choose a Post End date that will be the end to your post and it will stop appearing in the News Feed there after.

The Insights section has been improved for Advanced Analytics with Domain insights that let you understand the key influencers for your post. The new Top URLs section helps you understand the URLs that are being shared and the stories that are performing better than others.