Target Audiences On-The-Go With Apps During The Holiday Season



According to comScore Mobile Metrix, share of Mobile time spent is fifth highest for retail apps which makes Retail apps a category that most retailers are investing in to get the share of attention from the target audience. The share of time spent usually varies with the age group. though Social networking sites tend to be the most engaging app category the age-wise breakdown for different apps and the time spent varies within social networking sites.


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A Comparison of Apps Engagement for Categories on Android and iOS platforms shows categories that are more engaging for audiences reached on the different devices. Total Audience reach for different categories mapped for Mobile and Desktop shows that while messaging apps help you reach the mobile audiences, social networking and retail apps have an equally strong reach with the Mobile and Desktop Audiences.
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 Top Retail Apps for targeting audiences on the go during the holidays


Consumers can set up alerts for products on ShopSavvy (free on iOS, Android and Windows), which also works as a barcode scanner to find out if there’s a better deal elsewhere and, best of all, allows you to set up alerts for particular products. Deals2buy from deal site (free on Android and iOS and launched last month) helps shopping enthusiasts find deals, says Trae Bodge, senior editor at It will show deals out today, and users can browse (but not search) offers by merchant or product category.


Shopycat from Walmart which helps you discover gift ideas and suggestions for your friends and family so that you can get something that they’ll like.

The app searches your friends’ profile and interests on their page showcasing the information and gives suggestions based on their interests.The app then gives you a list of suggestions for gift ideas that you can get that person. The idea is that it will take the hassle out of picking the perfect gift for your friends and loved ones.

Christmas List Snowball

No need to commit ideas to paper that may be seen by prying eyes. Free on Android, Christmas List Snowball helps people keep track of the gift list. It has a cute snowball effect when you shake your phone. It may also make gift-buying a little less painful and encourage users to stick to their budget.


Sears, Ikea, Barns & Noble, Gap, Banana Republic and Sephora have all partnered with Jifiti, a free app on iOS and Android that acts as a virtual gift registry. Buy something nice for your hard-to-please spouse, son or daughter, and they can either redeem the piece of clothing you chose in their preferred size and color, or quietly choose to cash in the present for something else at the store. Gyft, a separate app free on iOS and Android, helps people buy, store and send digital gift cards from stores like Amazon and Best Buy to Home Depot and Target.

Source: comScore and Market Watch