According to Facebook Media, since June 2014, Facebook has averaged more than 1 billion video views every day. On average, more than 50 percent of people who come back to Facebook every day in the US watch at least one video daily and 76 percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
McDonald’s new campaign on Lovin Makes the World Go Round has generated an enormous buzz with Video campaign interspersed with posts that build on the theme of Lovin. The Facebook Post with Grandest obstacles are conquered with a little Lovin’ has garnered over 40,000 likes.
The campaign has three different vignettes so far of Lovin’ Makes the World go Round that have different themes and characters that resonate with the Target audience.
Facebook Media has shared a few guidelines for Brand Marketers to keep in mind while creating Video Content for Facebook. Here are a few tips for creating engaging video content for your audience on Facebook:
Focus on quality from the first frame – Since videos auto-play silently in Feed, you should lead with imagery that will catch a person’s eye from the very beginning.
Premiere exclusive video content – Post exclusive video content to your Page to reward them with something that they can’t get anywhere else.
Provide context – Set context by pulling out a key quote or moment from the video as the text component of your post. This will help set expectations for the experience ahead.