Facebook Continues To Be The Most Popular Social Media Site

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In a new research conducted by Pew research Center, it has been found that, Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites. Other Key findings based on 81 percent of Adults in America who used internet are :

Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while Twitter and Pinterest saw increases in user base across a variety of demographic groups. Facebook continues to be the most popular site with more than 70 percent users engaging daily.

 

Source: Pew Research 

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