In a new research conducted by Pew research Center, it has been found that, Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites. Other Key findings based on 81 percent of Adults in America who used internet are :
- Multi-platform use is on the rise: 52 percent of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42 percent of internet users.
- For the first time, more than half of all online adults 65 and older (56 percent) use Facebook. This represents 31 percent of all seniors.
- For the first time, roughly half of internet-using young adults ages 18-29 (53 percent) use Instagram. And half of all Instagram users (49 percent) use the site daily.
- For the first time, the share of internet users with college educations using LinkedIn reached 50 percent.
- Women dominate Pinterest: 42 percent of online women now use the platform, compared with 13 percent of online men.
Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while Twitter and Pinterest saw increases in user base across a variety of demographic groups. Facebook continues to be the most popular site with more than 70 percent users engaging daily.
Source: Pew Research