Brand Buzz During the Super Bowl and Viewers Media Habits


#EataSnickers used by Snickers is creating brand buzz, with the brand advertising the Call To Action with hashtag prominently in the Facebook Cover Photo for the Fan Page. The key channels for the brand are Twitter, YouTube and Instagram for generating all the buzz for the #EataSnickers. In the last three days it has gained over 6 Million Impressions.

Brands that include hashtags in Call To Action often emerge as winners in the brand conversation as seen from last year’s Super Bowl advertising.

According to Nielsen Social guide, Tweets in the U.S. about telecast of Super Bowl XLVIII in 2014 on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night.

Twitter activity peaked during the event at 10:00 p.m. with a total of 301,400 Tweets sent during the minute. But viewers weren’t just tweeting about the game and halftime show; the ads were just as conversation-worthy. In looking at the Twitter conversations about brands, which were also tracked minute-by-minute during the TV event, Esurance, which aired one spot during the game with a call to action referencing #EsuranceSave30, inspired viewers to send a total of 1.9 million Tweets, making it the most-tweeted about brand of the night.

Here is an infographic shared by AdWeek with Super Bowl viewers profile and Media Habits.