As reported by Business Insider, Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.
- “Lost Dog,” has been created by Anomaly and will show how “only your best buds are the ones who always have your back.” It acts as the sequel to last year’s much-loved “Puppy Love” spot and features a cute canine and the famous Clydesdale horses. The brand released a teaser trailer on its Facebook page ahead of the game.
- Another spot for BudLight created by EnergyBBDO is called “Coin” and tells the story of a drinker who plays a life-size Pac Man game.
The engagement for Lost Dog Commercial and Beer Run Spot is with #BestBuds that is used to engage audiences with a chance to win tickets for the Super Bowl game.
The Budweiser Super Bowl 2015 Ad “Beer Run” relies on the extreme popularity of the Clydesdale. The Budweiser commercial shows a guy in a supermarket buying beer. He goes for a case of beer from an unknown brand Fox Forrest. This is when a Clydesdale appears next to him. He then changes his mind.
The Budweiser Super Bowl 2015 Ad titled “Lost Dog” continues the story between the friendship of a little puppy and a Clydesdale. Budweiser released a teaser for the Lost Dog commercial that has the owner of the puppy call upon fans to help find the lost puppy.
Budweiser also released an animated Gif that show scenes from the actual Budweiser Super Bowl 2015 ad.
The key channels for engagement are Twitter and Vine with over seven million impressions for hashtag #BestBuds.
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