The engagement rate for Tweets with Video and Images on Twitter is higher than plain text Tweets. For the Pancake day the Twitter was abuzz with posts from influencers and brands positioning the products to make for an exciting Pancake Day.
If you are looking at promoting your content with promoted Tweets, Reach out to viewers and fans on Twitter with a “call to action” — a message or campaign that attracts attention for your show or offer and encourages people to tune in within the context of the conversation, promoted trend or trending hashtags.
Ten Ways To Engage Audiences With Image and Video on Twitter
Use Video to create engagement with visuals that audience find relevant within the context as seen in the case of Star Wars Video.
Use visuals and imagery in animated form as in the video below as moving images engage better and are more memorable.
Create a unique proposition that is visually communicated as in the case of Oreo Pancakes in the example below for Oreo Pancake Recipe.
Communicate a single big idea in the message such as Ten Recipes as in the Tweet below with an appealing image.
Use Contrast to highlight your message as in the Tweet below. It might be a week day but we are going to have a big breakfast.
Link your Tweet Content with a visual site or board that has more information the topic.
Promote a contest with a Tweet asking users to retweet for an incentive.
Promote Tweet with a Brand Campaign that maybe already running or being promoted on other networks.
Promote your Tweet linking it to an event with Video content which users are likely to engage with.
Use Images with an option for audience to choose one option. This gives audiences to engage with the product at the same time brings about greater engagement for your Tweets.
Best Practices For using Images In Tweets
Filters. Apply one of eight filters, ranging from black & white to vintage, to add a new look and feel to your photos.
Take a bird’s-eye view. See how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.
Frame the action. Crop and pinch to zoom in order to focus attention.
Auto-enhance. Make your photos pop with balanced light and colors by tapping the wand.
Optimize your file size. The longest side of your photo should be 1024 pixels. This applies to photos with aspect ratios that are horizontal (e.g. 4×3, 3×2, 16×9), square (1×1), and vertical (e.g. 3×4, 8×10). Photo file size limit is 3MB.
Show your entire image in the Tweet preview. Use an image in horizontal/landscape orientation with a 2:1 aspect ratio (e.g. 1024 x 512 pixels).
To learn more about optimizing video Tweets, please read Best Practices Guide For Promoted Video on Twitter.