YouTube Creators’  new Vlogging Campaign features a professionally directed directory by Oscar Nominee Nanette Burstein, that projects the success of Vloggers on YouTube and the influence of Vloggers with millennials.

According to Marketing Week,  Zoe Smith, Google’s Marketing Manager says: “In the last year YouTube creators have captured the imaginations of brands and consumers alike. So we wanted to offer a better view into the rise to fame of vloggers, their creative process and their unique connection to loyal audiences.”

Though Vlogging is seen as a primarily entertainment for viewers, it is seen to be a channel that helps create a personal connection. According to Reel SEO video,  the benefit of vlogging is that it provides a human face to your business or brand – giving the customer a more personal, personable experience. People relate and connect, and feel they are purchasing from you as an individual, not just a website.

In addition to providing a personalized approach, Vloggers could help with brand awareness with Product placements in Video.

A way to optimize your content for search engines is uploading a written blog or article and embedding an accompanying video: this way you’re targeting two different types of customers; the ones who read blogs and the ones who watch them.

According to a research report Vlogs are not one of the top sources for finding out about new products or product information.

 

 

If you are looking at starting your own Vlog, here is a Starter Guide shared by ReelSEO Video.