According to Flurry Analytics, Phablets such as the iPhone 6 Plus and the Samsung Galaxy Note, led the mobile  usage growth, with 148 percent usage growth in terms of number of sessions.  The overall industry has increased by 78 percent for mobile and app usage for the same statistic- the number of sessions.

Sports, and News & Magazines, were the categories that grew the fastest on phablets, followed by Music, Media and Entertainment  with a steep increase in content use in comparison with other device types. Sports grew 427 percent more on phablets followed by Music, Media and Entertainment at 255 percent when compared to any other device type.

The device ownership for Smartphones is as high as 85 percent with the Millennials.

Content that works with the age group is primarily entertainment linked and Video is the most popular content format.

 

 

For brands looking at building loyalty and awareness with the target group, Yahoo advertising has shared insights based on research:

45 percent say brands play an essential role in their lives

60 percent believe brands are an important part of online creative content

79 percent would watch at least part of a sponsored video, and 51 percent would share

50 percent say an online coupon offering a 20 percent discount would entice them to visit a store

69 percent read product reviews on their mobile devices

75 percent would switch to brands that deliver real-time discounts and promotions to their smartphones while shopping

Nearly 85 percent research products online before making purchases; 60 percent get that information directly from retailers’ websites

Key Marketing Insights For Millennials

Make it as easy as possible for millennials to shop and earn rewards, while allowing greater choice and flexibility.

 

 

The 7Rewards program enables customers to mix-and-match their drinks. Users can purchase a coffee, Slurpee and Big Gulp all in the same week and have each purchase count.

Customers can also buy six drinks at the same time and receive all six stars. Refills, as well as any size beverage, also count for 7Rewards.

 

 

While creating seamless shopping experience for Mobile, keep the navigation, adding rewards and check-out process to be as simple as possible and at the same time unique.  According to Fierce retail, Connectivity and personalization are the leading trends for the mobile shopper.

 

 

 

 

 

Millennials are consuming video content. Builds awareness for your campaigns with video and include the shopping list or relevant calls to action in video campaigns.

Use Social Channels for engagement with a context.

Use Digital Tools to enhance the Consumer experience with personalization to create Salience for your Brand.

Campaigns that are focused on the audience, create engagement and reverberate with the demographic.

 

Here are charts that can provide greater insights to improve your campaigns for the Millennials.