According to Domino’s CEO, Patrick Doyle, nearly half of the orders are received Online and Domino’s expects to sell more than 1.7 Million.
According to Marketing Magazine, the consumers must already have a Pizza Profile with a saved EasyOrder or recent order.
“Domino’s has put a lot of effort into making their pizzas easy to order through digital channels—most recently giving consumers the option to order via Pebble and Android Wear smartwatches,” said Shuli Lowy, marketing director at Ping Mobile, New York.
Domino’s also believes that consumers will benefit from the digital-only promotion, as its ordering channels on mobile were designed to offer the utmost convenience. Fans that are watching games can complete their purchase with the tap of a finger.
The 50 percent off deal can be used through any of the pizza brand’s digital channels, which include the www.dominos.com and mobile.dominos.com Web and mobile sites, as well as its mobile apps for Android, iPad, iPhone, Kindle Fire and Windows Phone 8.
Consumers with the Pebble and Android Wear smartwatches can download the app, which provides up-to-date alerts on the delivery status of the pizza and also allows for quick ordering, thanks to the Easy Order and Pizza Profile features. Domino’s is hoping to capitalize on the frenzy surrounding March Madness, and also ramp up sales while fans hold parties to celebrate the start of the tournament. Customers can place an order for any combination of pizza.
According to the Press Release, the company is looking at combining the craze around the game and pizzas:
“We’re excited, along with our customers, to see the matchups, upsets and advancements of NCAA March Madness, and we’re looking forward to letting everyone enjoy any combination of their favorite pizza at half off,” said Chris Brandon, Domino’s Pizza spokesperson. “And with the convenience of our digital ordering channels, no one will have to miss a second of the games when they order online.”
The Big Dance® is a busy time for Domino’s – especially near the end, as the first day of the NCAA Men’s Final Four® is regularly one of the company’s top 10 Saturdays in terms of sales. Domino’s sold more than 1.7 million pizzas during the NCAA Men’s Final Four and NCAA Division I Men’s Basketball Championship game days combined last year – enough to hand 23 pizzas to each person walking into the arena to attend the Final Four in Atlanta this year.
“While players across the U.S. vie for a seat at the table in the NCAA Men’s Final Four, our team members are preparing for some pretty big pizza delivery days,” Brandon continued. “In nearly 5,000 Domino’s stores across the U.S., we’ve put our game faces on and are ready for every basketball watching party.”