Short-Form Video For Sales and Engagement

Short-Form video is increasingly popular and brands are achieving results with paid advertising and posts on Facebook, Instagram and Twitter. On Instagram, brands that have used short-form video have seen a considerable lift in the follower count.

  • Starbucks went from 2.3 million followers to 3.7 million.
  • The National Basketball Association jumped from 2.3 million to 4.9 million.
  • GoPro surged from 1.9 million to 4.2 million.
  • Victoria’s Secret clearly bested that trio, more than doubling its audience from 4.2 million to 10.5 million.
  • Nike takes the proverbial cake, skyrocketing from 4 million to 12 million.

Here are some examples of ways in which you can use Short-form Video:

Use Video to promote your products for a seasonal offer with the appropriate hashtags.


Hold a Flash Sale announcing the offer in the Video or  caption the static post with the offer on Instagram and Facebook.


Announce the offer with a Contest and a Video.


Create a Short Video for Engagement that is relatable.

Tell your Brand Story with a Video and use short-form as a Teaser.


Create a hyperlapse with effects for engagement.