Amazon Introduces “Dash” For The Internet of Things

Amazon launches Home Services, that lets you shop for services including TV Installation, landscaping and Music services directly from your phone, taking the The Internet of Things to the next level. The key benefits promised are convenience and making the lives of customers hassle-free. From the stables of Amazon Home Services, is  “Amazon Dash” available to Amazon Prime members where you can reorder products with a simple push of a button, with the order placed directly in your app, which comes with a feature of order confirmation, whereby you can cancel the order should you change your mind.


It is currently available free for Amazon Prime Members.

Here is how it works.

“Dash Button is simple to set up. Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it’s easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered”.

All household products with the best price offers are available for Amazon Dash users and Prime members as the usual Amazon site offers. Some of the products available are Bounty, Tide, Gillette , Olay, Glad, Clorox wipes, Cottonelle, Huggies, Gerber Formula, Lärabar, Kraft Mac & Cheese, Maxwell House coffee, Gatorade, Izze, Smartwater, L’Oréal Paris and WellPet pet food.

The Internet of Things is likely to take-off and as per Gartner 4.9 billion connected things will be in use in 2015, up 30 percent from 2014, and will reach 25 billion by 2020.

“The connected car is already a reality, and in-vehicle wireless connectivity is rapidly expanding from luxury models and premium brands, to high-volume midmarket models,” said James F. Hines, research director at Gartner. “The increased consumption and creation of digital content within the vehicle will drive the need for more sophisticated infotainment systems, creating opportunities for application processors, graphics accelerators, displays and human-machine interface technologies,” said Mr. Hines. “At the same time, new concepts of mobility and vehicle usage will lead to new business models and expansion of alternatives to car ownership, especially in urban environments.”

According to The Verge, Home Services key proposition for customers  is to avoid the  up-selling and haggling over price that can be a key barrier fo any service purchase. Amazon will charge a service fee and the services available will be through the startups like TaskRabbit as well as national chains like Pep Boys. Amazon has tested the service in Seattle, New York, San Francisco, and Los Angeles. The service has been rolled out to 41 states, giving Amazon an additional way to earn revenue from the services vertical.

The launch of Dash has clearly given a leadership edge in “Internet of Things” for the household category, creating a remarkable spin-off for the “Home Services” launch. Amazon Dash Replenishment Service will be used for connected devices where the order is replenished automatically with the connected device enabled with Amazon Dash Replenishment service.

With the Internet of Things, The Omnichannel customer journey, will need to be revisited to integrate connected homes where the customer needs to be reached within the connected device framework. This would mean reaching the customer on connected devices at the point of Influence, which could be home,  in-store or on the device.